Apr 17, 2012 AUTHOR: shayla.behringer@obexp.com
PONG LIVES!

As people are further consumed by their computer/tablet/phone screens, creatives are having fun bringing what’s on those screens to life in the physical world.  We’ve seen this conceptual thread emerge in a number...

Read more
Apr 16, 2012 AUTHOR: shayla.behringer@obexp.com
CAINE’S ARCADE: FEEL GOOD FAD

For all the resources that businesses pour into driving retail traffic, sometimes it just takes one loyal customer willing to spread the word. Even if your business is an...

Read more
Apr 12, 2012 AUTHOR: shayla.behringer@obexp.com
TNT’S VIRAL DRAMA

Sometimes, the best ads are the ones that are impossible to simply call “ads”.  Case in point, TNT’s Drama Button: The lines between marketing disciplines are incredibly blurred: the...

Read more
Apr 10, 2012
FACEBOOK BUYS INTO A MOBILE FUTURE

If you couldn’t grasp the significant value of mobile before, you have a pretty good benchmark now: Facebook announced it acquired Instagram today for a billion dollars. There are...

Read more
Apr 05, 2012
COMMERCIALIZED EXPERIENCES

The title of this New Yorks Times piece alone is worth the price of admission: “Electronic Dance Concerts Turn Up Volume, Tempting Investors” (can’t you just see all the...

Read more
Apr 04, 2012 AUTHOR: shayla.behringer@obexp.com
OUTSOURCING OUR BODIES

The brain is who we are.  It holds our personality, our emotion, our perspectives, and the logic that distinguishes us from all other life on our planet.  Yet the brain...

Read more
Apr 04, 2012 AUTHOR: shayla.behringer@obexp.com
GOOGLE: PROJECT GLASS

Everyone seems to be commenting on this today so I will too (I hate feeling left out). Check out Google’s Project Glass: I’ve been anxiously awaiting this product and,...

Read more
Apr 03, 2012 AUTHOR: shayla.behringer@obexp.com
LIVE (MOVIE) THEATER

The Union, one of our WPI partner agencies out of Scotland, passed along a creative way they embedded a client’s message into a live moment.  Check it out: You...

Read more
Apr 02, 2012
COKE GETS PHYSICAL

I caught an interesting comment from Coca-Cola CFO Gary Fayard about the diminishing value of the 30 second commercial spot. Such a major shift in communication strategy may seem...

Read more