Mar 30, 2012
THE COGNITIVE EXPERIENTIAL CODE

In a recent article for Fast Company, Saatchi and Saatchi’s Jacob Braude provides an insightful overview of the cognitive science behind the Ad World’s growing interest in physical experiences....

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Mar 30, 2012 AUTHOR: shayla.behringer@obexp.com
GOOGLE’S CONSUMER SURVEYS

Many outlets today are discussing Google’s new Consumer Survey feature – a pay for content model that will essentially provide users access to premium content if they answer a...

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Mar 29, 2012 AUTHOR: shayla.behringer@obexp.com
A WALLET SMARTER THAN YOU

Here’s something I read about about a year ago but got to see up close and personal while down in South By Southwest: the Smart Wallet.  Out of MIT’s...

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Mar 29, 2012 AUTHOR: shayla.behringer@obexp.com
NIKE: CATCH THE FLASH

What is the answer to the simple question: “what do you do?”  For me, it becomes more difficult everyday.  What was once “event marketing” or “promo marketing” has shattered...

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Mar 28, 2012
UP AND RUNNING

WELCOME!  This is the first post of our blog: Why EXP?  So, it seems fitting to start with answering the title question.  I’ll give it a shot. I believe...

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Mar 28, 2012
OUR BLOG IS LIVE!

After much deliberation, we are launching our new blog: Why Exp? This will be our forum to explore the many ways experiential marketing evolves every day, with an especially...

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