As an experiential extension of their national “Are You A Man Living With PMS” campaign, the Got Milk? PR team approached us to create a (mock) protest to support all the hardships men endure when facing off with PMS.
Think that sounds funny? How about insulting? Sexist/true/outrageous/stupid/etc?
So did a lot of other people.
The tongue-in-cheek message received overwhelming media attention, with campaign references funneling through blogs, television networks, and even the New York Times. You can check out Got Milk’s (revised) website to further discuss here: http://gotdiscussion.org/#/