May 27, 2010 AUTHOR: shayla.behringer@obexp.com
ARE WE POST DIGITAL YET?

Nicholas Negroponte declared the digital revolution over in 1998. The ad industry didn’t get the memo. It was too busy completely reworking its basic creative, technological, philosophical and procedural...

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May 20, 2010 AUTHOR: shayla.behringer@obexp.com
WHAT’S THE VALUE OF A ‘FAN’

Brands have rushed to Facebook to build fan bases, with some amassing millions of connections. The nagging question has been: What is the monetary value of these fans? Social...

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